Getting Over Yourself

June 14, 2011

Why are you using so many slides?

Filed under: Tips — Barbara Rocha @ 3:35 pm
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Again today, someone told me a sad story about poor presenting and too many slides. It’s an annual meeting where 15 speakers each speak for an hour (a 2-day meeting) and bore everyone with their content, their delivery and their slides. It’s not that hard to be interesting–if you’d just think about it with your logical mind and from the point of view of your audience. Get out of your own way and stop worrying about looking good. Focus on helping your audience and on making it easy for them to pay attention. And as your audiences get younger, they’re less bothered about needing to appear polite. They’ve been conditioned–perhaps by their parents, certainly by ever-present technology and media to just tune you out if you’re not capturing their attention.

When you use slides, have a better reason for using them than that everyone else is using them. And, if you’re using them for your notes you’re not fooling anyone. You’ll put too much on them and then be attached to them because you’re afraid you’ll leave something out. And now you’ve lost your connection with your audience.

Design them to help your audience and they’ll be more interesting, plus, they’ll help you, too. Too much information on slides distracts you and the audience. And too many slides overwhelms. These are supposed to be visual aids. Aids. Not your presentation.

Keep them to a minimum. Not more than one slide for every two minutes is good. Not more than ten an hour is even better.

Work on interacting with your audience, engaging them, and only use the slides that will help make that happen.

April 25, 2011

Pictures make bad news appear less threatening

Filed under: Observations — Barbara Rocha @ 11:57 am
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Studies show that the visual message outweighs the words. You know those drug commercials that end with all the dire side effects that might result from using that drug? Have you paid any attention to what’s on the screen as they go through the litany of possible drawbacks? The pictures are totally reassuring showing healthy people doing normal things. A perfect antidote to the fearsome words.

At least it’s a reminder of how important your visuals are, whether they are actual visuals–slides, objects–or visual words. You can carry the day no matter what your message if you pay attention to these.

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