Getting Over Yourself

November 22, 2010

How to jazz up a boring word

Filed under: Observations,Tips — Barbara Rocha @ 11:59 am
Tags: ,

Business speak isn’t listener friendly. It’s safe because everyone does it, but it leads to people texting while you’re talking.

Logistics is a perfectly respectable word but it doesn’t immediately paint pictures for anyone who isn’t actually doing logistics as a part of the job. UPS apparently feels so strongly about what “logistics” encompasses that they have a couple of ads designed to help you cozy up to the concept.

To the tune of an old Dean Martin song, “That’s amore,” they’ve described exactly what they do and painted pictures of “logistics.”

It starts with, as, “When it’s planes in the sky, for a chain of supply, that’s logistics,” and includes “There will be no more stress, ’cause you’ve called UPS, that’s logistics.”

You may not want to sing your presentation (although it could work) but you can choose more interesting words to make your point and grab your audience.


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