Getting Over Yourself

April 25, 2011

Pictures make bad news appear less threatening

Filed under: Observations — Barbara Rocha @ 11:57 am
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Studies show that the visual message outweighs the words. You know those drug commercials that end with all the dire side effects that might result from using that drug? Have you paid any attention to what’s on the screen as they go through the litany of possible drawbacks? The pictures are totally reassuring showing healthy people doing normal things. A perfect antidote to the fearsome words.

At least it’s a reminder of how important your visuals are, whether they are actual visuals–slides, objects–or visual words. You can carry the day no matter what your message if you pay attention to these.


April 13, 2011

How can there be a recession?

Filed under: Observations — Barbara Rocha @ 10:35 am

According to the e-mails I get, there are MILLIONS of dollars just waiting to be claimed because some poor soul is caught up in some dreadful legal tangle that only I can help solve.

Maybe you’ve gotten one or two of those, too.

So, all we have to do is claim all that money and use it to hire people, to buy more stuff, and to pay down the debt. And voila! All problems solved.

Okay, I’m sorry, but I had just had to let that out.

We don’t respond because the claims are obviously ridiculous. When you’re promoting your business or product, avoid the ridiculous, stay with the genuine and those who need you will respond. And we’ll all be contributing to energizing the economy.

You can choose to be a happy speaker

Filed under: Tips — Barbara Rocha @ 10:26 am
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When my brother was in high school, Mom made him go to a party he didn’t want to go to. When he got home she asked him if he had a good time. His answer: “Of course I had a good time. If I’m going to go, I’m going to have a good time.”

As a teenage girl, I can tell you I wouldn’t have given that answer. It would have been important to have been miserable just so I could tell her so.

It was years before I saw how right he was.

Don’t bother trying to make a point about how much you don’t like speaking. If you’re going to do it, choose to have a good time. Focus on helping your audience. They’re more interested in whether they can use your information than if you like speaking.

The right choice can make you a happy speaker.

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