Getting Over Yourself

April 25, 2011

Pictures make bad news appear less threatening

Filed under: Observations — Barbara Rocha @ 11:57 am
Tags: ,

Studies show that the visual message outweighs the words. You know those drug commercials that end with all the dire side effects that might result from using that drug? Have you paid any attention to what’s on the screen as they go through the litany of possible drawbacks? The pictures are totally reassuring showing healthy people doing normal things. A perfect antidote to the fearsome words.

At least it’s a reminder of how important your visuals are, whether they are actual visuals–slides, objects–or visual words. You can carry the day no matter what your message if you pay attention to these.

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