Getting Over Yourself

September 6, 2012

Will Mitt Romney’s Eyes Decide the Election?


According to polls, Mitt Romney has a problem with “likeability.” And the Republican Convention presented a lot of evidence to the contrary. Plenty of people spoke to how likeable he is.

Yet, when he speaks, he doesn’t lift himself much in the likeability arena. He’s one of those that sounds stronger when you’re listening and not watching.

I think everyone has identified that he tucks his chin–which doesn’t help. He adds two more elements that work against him. He tucks his chin, tilts his head and then rolls his eyes to another part of the audience without moving his head. It looks coy. Not the image you’re looking for when you want credibility. (Try it, you can see that it doesn’t even feel good.)

There can be a number of reasons he does that–habit, his not wanting to look pushy, discomfort with his message. But even with the best of reasons the audience gets a message that he’s not wanting to send.

Audiences may interpret this as insincerity, ineffectiveness, uncertainty, dishonesty. And none of those may be true.

But, if 55% of whether or not an audience buys your message is visual, then you have to retrain yourself to make sure your visual component (everything the audience can see) isn’t giving off the wrong message.

Learn from the candidates so you’re making sure you’re sending the right message–the one you intended.

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