Getting Over Yourself

October 3, 2012

Is likeability the key to getting elected? Really?

Everything seems to point in the direction of the most likeable candidate winning pretty much every time. Sometimes something happens in a debate that switches that factor to the other candidate, but for your purposes as a speaker, you’d best not ignore history.

Does your audience feel connected to you? Can they relate to you? Do you relate to them? If you continue to believe that the validity of your message is all that matters and don’t make that effort to connect, you’re not going to win your “election.”

Don’t make it hard for yourself and your audience. If you’ll get out of the way and concentrate on being the matchmaker between your subject and your audience, your chances of winning the election, making the sale, getting the action you had in mind increase substantially.

So, how likeable can you be?


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