Getting Over Yourself

October 11, 2012

Voices are tricky and affect your response

Filed under: Observations — Barbara Rocha @ 2:13 pm
Tags: , , , ,

The Chase commercial where the lion gets loose is an example of the fine line with voices. You know the one? The mom explains that she takes a picture of the check and it goes straight to the bank. Then the lion gets loose prompting the little girl to not want her mom to take a picture of the lion, “No, Mommy, no!” The girl is convincing. The mother’s voice sounds technically correct as she says, “Don’t worry, honey, it only works on checks.” Technically correct, yes. But she doesn’t sound like a mom trying to calm her frightened child about a lion. Her voice would work for something way less traumatic. But no way a mom who could see her daughter’s point-of-view would sound that matter-of-fact. There’d be a different depth in her tone.

So, when you’re speaking, you need to be sure that you’re seeing the idea, really seeing it, if you want your voice to carry the weight of conviction that’s needed to bring your audience to the same place you are.

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