Getting Over Yourself

December 20, 2012

Look out for “Power Words”


When you consciously choose words because you think they have power, you may start to rely on the words rather than on the message. And the way some people recommend POWER WORDS ends up putting you into a manipulative state of mind.

The most powerful words you can use are specific, vibrant nouns, vivid adjectives and active verbs — and the word “you.” They paint word pictures that energize you and your audience. And therein lies their power. You’re real, you’re connecting, you’re engaged.

General terms, buzz words, and current jargon may feel safer, but they don’t focus  the speaker or the audience.

Choosing so-called Power Words can focus you more on the words and less on the substance. So the audience may be impressed with your word power and miss your message.

The better you’ve gotten to know your audience before you start organizing your talk, the easier it is to choose those words, examples, etc., that will make them listen, take notice—and act.

“Beware lest you lose the substance by grasping at the shadow.” Aesop

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2 Comments »

  1. Excellent advice! I am thinking the use of power words would be applicable to all situations. Quite enjoyed reading this and it has given me some things to think about. Thank you! ~ Thea

    Comment by Organized Living Essentials — December 23, 2012 @ 6:53 am | Reply

    • It’s all about being in the moment and helping your audience–whether it’s one person or a group. We spend a lot of time on how to stay in the moment in my 3-day workshops because it’s hard for most people and it’s vital. And that’s real power.

      Comment by Barbara Rocha — December 31, 2012 @ 11:57 am | Reply


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