Getting Over Yourself

July 1, 2013

When your words make no sense


There’s a commercial on TV right now that essentially says, “If you don’t like our product, we’ll give you more, free.” REALLY?!!! Why would I want more if I didn’t like it to begin with? I think the words actually are something like, “If you don’t fall in love with our product, we’ll buy your next box free.”

I know we don’t pay a huge amount of attention to commercials, but I can tell you that the little attention I was paying lulled me into not noticing how silly the concept was by the terrific voice and the pleasant visuals. It was about the third time I heard it that I actually listened to the words.

It’s true that your voice and your visual presence trump the words your saying. While I encourage you to work on making your visual presence and your voice to be friendly, conversational, and genuine they should also match your words. It’s probably your best bet for long term credibility with your audience.

 

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