Getting Over Yourself

August 22, 2013

What’s wrong with this Walmart commercial?

Filed under: Observations — Barbara Rocha @ 10:35 am
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Watch the Walmart commercial touting their great fresh produce and see if you can find the flaw. It takes place in a produce stand; everyone is marveling at the amazing produce. Then announcer starts to ask a customer, “What would you say if . . . .?”The question, in its entirety is “What would you say if I told you all this produce was from Walmart?” However, the actor’s face lights up in total disbelief before the punch line of the question. Which kind of kills the idea of spontaneous question and response. And makes it feel likes he’s an actor, not an actual customer.

When you’re speaking, you have to stay in the moment if you want really good results. Thinking ahead will interfere with your point and your connection with the audience. Once again it makes the point: Timing is everything.

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Watch out about “informing people”

Filed under: Tips — Barbara Rocha @ 10:24 am
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“I’d like to inform you . . . .” “She informed me that . . . .” There’s something off-putting about the word inform. It sounds official and scary. Consider alternates such as: “She told me . . . .” “He let me know . . . .” “I’d like to give you some ideas . . . .”  “Inform” is usually not a friendly connecting word to be using when you’re talking or writing something where you’d like people to relax and consider what you’re saying.

August 16, 2013

Stop feeling embarrassed

Filed under: Observations — Barbara Rocha @ 11:11 am
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Almost always giving in to embarrassment is a waste of everyone’s time. And you can be embarrassed about making a mistake, or embarrassed because people are praising you. I repeat, being embarrassed just prolongs the discomfort. Everyone’s.

When you make a mistake, focus on fixing it, rather than on your feeling that you do this way too often. It’s not about you, it’s about turning things around and getting back to the point–whether it’s in a meeting, at a party, or during a presentation.

And when you’ve done a fine job on your speech, your baking, or your performance, it’s still not about you. It’s about the clarity, the joy, or the freedom that you brought to the audience. So, when you graciously say “thank you,” and are grateful they enjoyed it as much as you did, you’ll all be happier.

When you feel embarrassed, you’re making it about you and drawing unneeded attention to yourself and away from the idea you were expressing.

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