Getting Over Yourself

August 22, 2013

What’s wrong with this Walmart commercial?

Filed under: Observations — Barbara Rocha @ 10:35 am
Tags: , , , ,

Watch the Walmart commercial touting their great fresh produce and see if you can find the flaw. It takes place in a produce stand; everyone is marveling at the amazing produce. Then announcer starts to ask a customer, “What would you say if . . . .?”The question, in its entirety is “What would you say if I told you all this produce was from Walmart?” However, the actor’s face lights up in total disbelief before the punch line of the question. Which kind of kills the idea of spontaneous question and response. And makes it feel likes he’s an actor, not an actual customer.

When you’re speaking, you have to stay in the moment if you want really good results. Thinking ahead will interfere with your point and your connection with the audience. Once again it makes the point: Timing is everything.

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