Getting Over Yourself

July 3, 2014

Using people’s names can backfire if you don’t do it right


There’s some truth to the conventional wisdom that people love to hear the sound of their own names. And that’s true if you do it right. The question is, why are you calling them by name? Is it because someone told you that was a good thing to do, or because you’re genuinely paying attention to them?

Sales letters and sales people sometimes overdo it by continuing to use your name. There’s something creepy about that because it’s not real.

Using someone’s name can be a great compliment or a big turnoff.

The real secret is to pay attention to people rather than worrying about yourself or struggling to connect.

So, it’s fine to use people’s names. What really makes them feel good is your paying attention to them–with or without saying a name.

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